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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 5: A company that makes dishwashers plans to do a customer s…

Question 5

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

A company that makes dishwashers plans to do a customer satisfaction survey amongst its customers, and wants a pro rata representation of the various segments. The targeted sample size is 1000, across the metro cities in India.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

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Question 5 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

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