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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 11: A manufacturer of readymade garments for men wants to do…

Question 11

+2 marksOne correct option

Answer the given subquestions:

A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plans to do a house-to-house multistage cluster sampling survey. The company classifies its customers based on collar size (L / M / S) and age (Young / Middle-aged / Elder) and customizes its designs accordingly. The company wants to do the study in only one city. The company wants to have a robust sample size with no compromises. What should be the sample size?

  1. A

    100

  2. B

    360

  3. C

    270

  4. D

    540

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Correct answer

  • C

    270

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Question 11 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

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