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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 12: The same company now decides to do a satisfaction study …

Question 12

+2 marksOne correct option

Answer the given subquestions:

The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be the mean satisfaction score (measured on a 5 point scale). The company wants to be 95% confident that the findings on the mean satisfaction score is plus or minus 10% accurate. What should be the sample size?

  1. A

    150

  2. B

    282

  3. C

    172

  4. D

    400

Show answer

Correct answer

  • C

    172

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Question 12 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

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