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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 18: Below statement is respect to questionnaire design and s…

Question 18

+1 markOne correct option

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Prior experience in reading the results is one of the key criteria in choice of scale

  1. A

    TRUE

  2. B

    FALSE

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Correct answer

  • A

    TRUE

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Question 18 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 1 mark.

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