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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 3: An FMCG firm wants to interview a sample of retailers to …

Question 3

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required sample size is 30, and the nature of probing will be through group discussions.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

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Question 3 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

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