Quiz Space

Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 25: Below statement is respect to questionnaire design and s…

Question 25

+1 markOne correct option

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
It is better to ask a respondent “which brands have you heard of?” than to ask “which brands are salient in your mind”

  1. A

    TRUE

  2. B

    FALSE

Show answer

Correct answer

  • A

    TRUE

See the whole paperTake it as a mock test

Question 25 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 1 mark.

More questions from this paper

  1. Q1A company plans to do a house-to-house field survey to find the penetration of broadband connections. The required samp…
  2. Q2An automobile service station brand, present in two cities, wants to do a customer satisfaction study over phone, with …
  3. Q3An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required…
  4. Q4A baby products company plans to test out a new concept among mothers of one year old children. The targeted sample siz…
  5. Q5A company that makes dishwashers plans to do a customer satisfaction survey amongst its customers, and wants a pro rata…
  6. Q6Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  7. Q7Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  8. Q8Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  9. Q9Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  10. Q10Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  11. Q11A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plan…
  12. Q12The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be…
  13. Q13If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level o…
  14. Q14Who is the Chief Wage Earner ?
  15. Q15Who is the householder / housewife?
  16. Q16Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Close e…
  17. Q17Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Open-en…
  18. Q18Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Prior e…
  19. Q19Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ In the …
  20. Q20Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ When we…
  21. Q21Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Scales …
  22. Q22Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ One way…
  23. Q23Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Awarene…
  24. Q24Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ The sca…
  25. Q26Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions a…
  26. Q27Below statement is respect to qualitative research. Please indicate true / false for each statement Depth interviews ar…
  27. Q28Below statement is respect to qualitative research. Please indicate true / false for each statement A moderator is some…
  28. Q29Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions s…
  29. Q30Below statement is respect to qualitative research. Please indicate true / false for each statement Grouping of brands …
  30. Q31Below statement is respect to qualitative research. Please indicate true / false for each statement A good moderator is…
  31. Q32Below statement is respect to qualitative research. Please indicate true / false for each statement High involvement ca…
  32. Q33Below statement is respect to qualitative research. Please indicate true / false for each statement The best way to mod…
  33. Q34Below statement is respect to qualitative research. Please indicate true / false for each statement It is better to hav…
  34. Q35Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative researc…
  35. Q36Below statement is respect to qualitative research. Please indicate true / false for each statement Estimating demand f…
  36. Q37Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative researc…
  37. Q38Below statement is respect to qualitative research. Please indicate true / false for each statement Packaging cues are …
  38. Q39Below statement is respect to qualitative research. Please indicate true / false for each statement The best applicatio…
  39. Q40Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions a…