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Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 2: An automobile service station brand, present in two citie…

Question 2

+2 marksOne correct option

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An automobile service station brand, present in two cities, wants to do a customer satisfaction study over phone, with a sample size of 3100 customers.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

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Question 2 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

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