Market Research Quiz 1: 27 October 2024 (September 2024 term)

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

A company plans to do a house-to-house field survey to find the penetration of broadband connections. The required sample size is 500, to be done among middle and lower income households

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An automobile service station brand, present in two cities, wants to do a customer satisfaction study over phone, with a sample size of 3100 customers.

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required sample size is 30, and the nature of probing will be through group discussions.

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

A baby products company plans to test out a new concept among mothers of one year old children. The targeted sample size is 30 and the probing will be qualitative in nature

For each of the following situations, what sampling method is optimal?
Based on the above data, answer the given subquestions.

A company that makes dishwashers plans to do a customer satisfaction survey amongst its customers, and wants a pro rata representation of the various segments. The targeted sample size is 1000, across the metro cities in India.

Please look at the grid below and identify the SEC under the given situations of the household

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Based on the above data, answer the given subquestions.

A family of three. All three are graduates. Father is a retired PSU officer-middle management, mother a homemaker, son working in a software firm in junior management role. The father’s pension is used for running the household, but the son is the highest earning member in the household

Please look at the grid below and identify the SEC under the given situations of the household

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Based on the above data, answer the given subquestions.

A couple. Husband is a CA, works as a CFO in an MNC. The wife is also employed and takes care of the household expenses. She is a Principal in a city school. She is a doctorate.

Please look at the grid below and identify the SEC under the given situations of the household

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Based on the above data, answer the given subquestions.

A young couple with a 10 year old child. The husband is a graduate and runs his own retail store of IT and peripherals business with 12 employees. The wife is also a graduate and has her own business in fashion and textiles. The husband’s and the wife’s salary are used for meeting monthly household expenses, in the proportion of 80:20.

Please look at the grid below and identify the SEC under the given situations of the household

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Based on the above data, answer the given subquestions.

A young couple with a child of 8 years old. The husband runs an interior design business with two juniors. He does not hold a formal college degree. The wife is a post-graduate who does part time work from home. The income of both are used to meet household running expenses – in the ratio of 75:25 between the husband and the wife.

Please look at the grid below and identify the SEC under the given situations of the household

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Based on the above data, answer the given subquestions.

A family of five. The husband works as a staff electrical mechanic in an automobile service station. The wife works as a cook for a couple of houses. They have three children who are studying. Both the husband and the wife have studied till 12^(th) class in school. The husband takes care of managing the expenses for the whole family

Answer the given subquestions:

A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plans to do a house-to-house multistage cluster sampling survey. The company classifies its customers based on collar size (L / M / S) and age (Young / Middle-aged / Elder) and customizes its designs accordingly. The company wants to do the study in only one city. The company wants to have a robust sample size with no compromises. What should be the sample size?

Answer the given subquestions:

The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be the mean satisfaction score (measured on a 5 point scale). The company wants to be 95% confident that the findings on the mean satisfaction score is plus or minus 10% accurate. What should be the sample size?

Answer the given subquestions:

If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level of accuracy (plus or minus 10% accurate) and confidence (95%), then what should be the sample size?

The family consists of Mr. R who is 73, his wife Mrs. A who is 69, his son MK who is 36 (all of whom live in the same house in Bangalore), his daughter P who lives in Aberdeen in Scotland, and his elder son RK who lives in Delhi
Mr. R is a retired govt servant and runs the family on his pension, with some monetary support from his elder son. Mrs. A has always been a homemaker and continues to cook and keep house for the family. MK is setting up a business and has no settled earnings yet. RK works for a software firm and earns Rs. 3L per month, while P works in an university in Scotland and earns 40,000 UK pounds per year
Based on the above data, answer the given subquestions.

Who is the Chief Wage Earner ?

The family consists of Mr. R who is 73, his wife Mrs. A who is 69, his son MK who is 36 (all of whom live in the same house in Bangalore), his daughter P who lives in Aberdeen in Scotland, and his elder son RK who lives in Delhi
Mr. R is a retired govt servant and runs the family on his pension, with some monetary support from his elder son. Mrs. A has always been a homemaker and continues to cook and keep house for the family. MK is setting up a business and has no settled earnings yet. RK works for a software firm and earns Rs. 3L per month, while P works in an university in Scotland and earns 40,000 UK pounds per year
Based on the above data, answer the given subquestions.

Who is the householder / housewife?

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Close ended questions give better results than open-ended questions only when the options provided are well thought through and comprehensive

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Open-ended questions rarely provide the required depth because the field investigator doesn’t probe well enough

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Prior experience in reading the results is one of the key criteria in choice of scale

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
In the absence of other information, it is always safer to use a balanced scale than an unbalanced scale

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
When we provide a mid-point in a scale, we are encouraging the respondent to choose it without due thought

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Scales should be designed in such a way that the distribution of responses over the scale follow a normal curve

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
One way to ensure a good translation of a questionnaire is to write the questionnaire in the vernacular language and back translate in English

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
Awareness and behaviour questions are easier to design and answer than opinion questions

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
The scale shown here is an unbalanced scale since it doesn’t have a mid-point –
Scale: Very dissatisfied, somewhat dissatisfied, somewhat satisfied, very satisfied

Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement
It is better to ask a respondent “which brands have you heard of?” than to ask “which brands are salient in your mind”

Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions are the preferred technique for laddering technique

Below statement is respect to qualitative research. Please indicate true / false for each statement Depth interviews are the preferred technique for laddering technique because the individual nodal points can be identified

Below statement is respect to qualitative research. Please indicate true / false for each statement A moderator is someone who needs to speak multiple languages

Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions should be conducted in a room where there is no audio recording or video recording, to respect the respondent confidentiality

Below statement is respect to qualitative research. Please indicate true / false for each statement Grouping of brands is a good way to identify the underlying dimensions which consumers use to choose brands in a category

Below statement is respect to qualitative research. Please indicate true / false for each statement A good moderator is a key requirement to ensure that projective techniques give good results

Below statement is respect to qualitative research. Please indicate true / false for each statement High involvement categories probably lend themselves better to qualitative research than low involvement categories

Below statement is respect to qualitative research. Please indicate true / false for each statement The best way to moderate a group discussion is to choose one of the respondents as the moderator

Below statement is respect to qualitative research. Please indicate true / false for each statement It is better to have articulate respondents who speak well rather than shy respondents who don’t speak much, for a qualitative study

Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative research generally uses multi-stage cluster sampling

Below statement is respect to qualitative research. Please indicate true / false for each statement Estimating demand for a new product requires qualitative research

Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative research does a better job of understand the image of a brand in consumers’ minds

Below statement is respect to qualitative research. Please indicate true / false for each statement Packaging cues are better handled in quantitative research

Below statement is respect to qualitative research. Please indicate true / false for each statement The best application of qualitative research is to understand the underlying thought process of consumers

Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions are the best technique for exploratory research