Quiz Space

Market Research · Quiz 1 · 27 Oct 2024 · September 2024 term

Question 15: Who is the householder / housewife?

Question 15

+2 marksOne correct option

The family consists of Mr. R who is 73, his wife Mrs. A who is 69, his son MK who is 36 (all of whom live in the same house in Bangalore), his daughter P who lives in Aberdeen in Scotland, and his elder son RK who lives in Delhi
Mr. R is a retired govt servant and runs the family on his pension, with some monetary support from his elder son. Mrs. A has always been a homemaker and continues to cook and keep house for the family. MK is setting up a business and has no settled earnings yet. RK works for a software firm and earns Rs. 3L per month, while P works in an university in Scotland and earns 40,000 UK pounds per year
Based on the above data, answer the given subquestions.

Who is the householder / housewife?

  1. A

    Mr R

  2. B

    Mrs. A

  3. C

    RK

  4. D

    P

  5. E

    MK

Show answer

Correct answer

  • B

    Mrs. A

Video solution

The video solution to this question is being recorded and will play here. Until then, the answer key is above.

Question 15 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 27 Oct 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 27 Oct 2024). It carries 2 marks.

More questions from this paper

  1. Q1A company plans to do a house-to-house field survey to find the penetration of broadband connections. The required samp…
  2. Q2An automobile service station brand, present in two cities, wants to do a customer satisfaction study over phone, with …
  3. Q3An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required…
  4. Q4A baby products company plans to test out a new concept among mothers of one year old children. The targeted sample siz…
  5. Q5A company that makes dishwashers plans to do a customer satisfaction survey amongst its customers, and wants a pro rata…
  6. Q6Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  7. Q7Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  8. Q8Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  9. Q9Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  10. Q10Please look at the grid below and identify the SEC under the given situations of the household PLEASE USE THE GRID BELO…
  11. Q11A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plan…
  12. Q12The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be…
  13. Q13If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level o…
  14. Q14Who is the Chief Wage Earner ?
  15. Q16Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Close e…
  16. Q17Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Open-en…
  17. Q18Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Prior e…
  18. Q19Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ In the …
  19. Q20Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ When we…
  20. Q21Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Scales …
  21. Q22Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ One way…
  22. Q23Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ Awarene…
  23. Q24Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ The sca…
  24. Q25Below statement is respect to questionnaire design and scales. Please indicate true / false for each statement\ It is b…
  25. Q26Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions a…
  26. Q27Below statement is respect to qualitative research. Please indicate true / false for each statement Depth interviews ar…
  27. Q28Below statement is respect to qualitative research. Please indicate true / false for each statement A moderator is some…
  28. Q29Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions s…
  29. Q30Below statement is respect to qualitative research. Please indicate true / false for each statement Grouping of brands …
  30. Q31Below statement is respect to qualitative research. Please indicate true / false for each statement A good moderator is…
  31. Q32Below statement is respect to qualitative research. Please indicate true / false for each statement High involvement ca…
  32. Q33Below statement is respect to qualitative research. Please indicate true / false for each statement The best way to mod…
  33. Q34Below statement is respect to qualitative research. Please indicate true / false for each statement It is better to hav…
  34. Q35Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative researc…
  35. Q36Below statement is respect to qualitative research. Please indicate true / false for each statement Estimating demand f…
  36. Q37Below statement is respect to qualitative research. Please indicate true / false for each statement Qualitative researc…
  37. Q38Below statement is respect to qualitative research. Please indicate true / false for each statement Packaging cues are …
  38. Q39Below statement is respect to qualitative research. Please indicate true / false for each statement The best applicatio…
  39. Q40Below statement is respect to qualitative research. Please indicate true / false for each statement Group discussions a…