The IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 1 Dec 2024, in the September 2024 term: 30 questions for 35 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
How does the concept of empathy in Karmic Design Thinking relate to the teachings of Lord Buddha?
By comparing it to finding the cause of suffering
By emphasizing the importance of understanding others' feelings
By linking it to the cessation of suffering
By associating it with following the Noble Fourfold Path
Correct answer
By emphasizing the importance of understanding others' feelings
In the Four Noble Truths, Samudaya is to find out the reason for suffering. In the Karmic Design Thinking context, what is it?
Analyze
Define
Solve
Empathize
Correct answer
Analyze
Which of the following statements is NOT a characteristic of a project?
A project has a defined beginning and end, focusing on achieving specific objectives within a certain timeframe.
A project is unique in nature, involving tasks and activities that differ from routine operations and produce a distinct outcome.
A project requires a unique set of resources and team members who collaborate to achieve a specific goal.
A project is designed to be a repetitive, ongoing effort with regularly repeated processes.
Correct answer
A project is designed to be a repetitive, ongoing effort with regularly repeated processes.
Which of the following best describes a key tenet of effective Agile development?
Agile development emphasizes comprehensive upfront planning to minimize the need for changes during the development process, focusing on a single defined outcome.
Effective Agile development involves gathering frequent feedback from end- users to iteratively refine the product and work towards the desired outcomes.
Agile development requires detailed documentation of all features and specifications before any iteration, aiming to avoid unexpected changes or feedback.
Effective Agile development primarily aims to complete all phases of the project lifecycle sequentially ensuring minimal disruptions.
Correct answer
Effective Agile development involves gathering frequent feedback from end- users to iteratively refine the product and work towards the desired outcomes.
Which of the following are methods used in the Empathize/ first phase of any Design Thinking methodology?
1. Interviews and Conversations
2. Observations
3. Shadowing
4. Role-playing
5. Fly-on-the-wall research
Select the correct option using the codes given below:
1, 2 and 3 only
2, 3, 4 and 5 only
1, 2, 3 and 4 only
1, 2, 3, 4 and 5
Correct answer
1, 2, 3, 4 and 5
In Karmic Design Thinking, what are the important phases that one needs to analyze while creating a customer journey mapping?
1. Before
2. Awareness
3. Consideration
4. Decision
5. During
6. Delivery
7. After
Select the correct option using the codes given below:
1, 2, 3, 4, 5, 6 and 7
1, 5 and 7 only
2, 3, 4 and 7 only
1, 2, 3, 5, 6 and 7 only
Correct answer
1, 5 and 7 only
Which of the following descriptors contains elements of an effective persona?
Tony Stark, a 53-year-old genius, billionaire, and philanthropist.
Ethan Hunt, a highly skilled and resourceful secret agent who takes up dangerous missions.
Kabir Khan, a 40-year-old male, hailing from a small town near Delhi, former hockey player, ex-captain of the Indian national team, known for his fierce dedication and determination to redeem himself as a coach.
Jordan, a passionate musician, whose heartbreak fuels his rise to fame, leading him down a path of self-destruction and loneliness.
Correct answer
Kabir Khan, a 40-year-old male, hailing from a small town near Delhi, former hockey player, ex-captain of the Indian national team, known for his fierce dedication and determination to redeem himself as a coach.
Customer journey maps help teams:
1. Step into a customer’s shoes and understand their perspective
2. Gain empathy to understand customer needs, perceptions, and overall experience 3. Identify problems and roadblocks that a customer may experience
4. Align with other team members and stakeholders to solve cross-functional problems Select the correct option using the codes given below:
1 and 3 only
2, 3 and 4 only
1, 2 and 3 only
1, 2, 3 and 4
Correct answer
1, 2, 3 and 4
State whether the following statement is true or false:
"If you already have a product or service in the market, creating a customer journey map is not essential, to pinpoint moments of frustration, confusion, or churn, during design thinking exercise."
TRUE
FALSE
Correct answer
FALSE
Consider the following statements about Design Research and select the correct answer: Statement 1: Design Research is about extracting insights about the user that goes beyond the designer's or developer's intuition.
Statement 2: Design Research is about gathering a small number of solid insights from a large number of target users.
Statement 1 is incorrect, Statement 2 is correct.
Statement 1 is correct, Statement 2 is correct.
Statement 1 is incorrect, Statement 2 is incorrect.
Statement 1 is correct, Statement 2 is incorrect.
Correct answer
Statement 1 is correct, Statement 2 is incorrect.
According to Don Norman in The Design of Everyday Things, what is essential for achieving good design in the face of ‘competitive pressures’?
Adding features that appeal to multiple market segments
Ensuring the product is aesthetically appealing to stand out
Stepping back from competitive pressures to create a coherent and understandable product
Prioritizing rapid updates to keep up with competitor products
Correct answer
Stepping back from competitive pressures to create a coherent and understandable product
What insights can be gained from analyzing a persona and a customer journey map? 1. Basic demographic and psychographic details of customers, such as their age, location, preferences, and behaviours.
2. Underlying concerns, values, motivations, and goals of customers, their experiences, emotions, and interactions with a product or service.
3. Understanding what customers care about for creating products and services that resonate with them.
Select the correct option using the codes given below:
1 and 2 only
1 and 3 only
2 and 3 only
1, 2 and 3
Correct answer
1, 2 and 3
How should we handle steps in the customer journey map that show sad-face emoticons?
Flip them to happy-face emoticons!
List them as issues to address.
Sort the sad-face steps into categories like angry, frustrated, or fearful.
Remove them to get a clearer view of an ideal, positive customer journey.
Correct answer
List them as issues to address.
Which of the following best describes the purpose of a "How Might We" in the Design Thinking process?
To define a specific solution to a known problem
To generate a broad question that invites creative problem-solving
To summarize the list of problems in a single statement
To identify conflicts of interest before solution generation
Correct answer
To generate a broad question that invites creative problem-solving
When testing a prototype with a group of users, which of the following should you avoid?
Letting users compare alternatives
Asking users to describe their experience
Explaining in detail what the prototype is intended to do
Allowing users to experience the prototype on their own
Correct answer
Explaining in detail what the prototype is intended to do
In Karmic Design Thinking, which of the Four Noble Truths corresponds to the Test phase?
Nirodha
Samudaya
Marga
Dukkha
Correct answer
Marga
State whether the following statement is True or False:
“Once in the Test stage, it is advisable to revisit the Empathize, Analyze, or Solve stages if necessary.”
TRUE
FALSE
Correct answer
TRUE
State whether the following statement is True or False:
“In Multi-Why analysis, it is essential to determine the answer to each ‘Why’ statement before proceeding to the next level of ‘Why’ analysis.”
TRUE
FALSE
Correct answer
TRUE
In Karmic Design Thinking, when using Multi-Why analysis with real customers or target users, what approach should be taken?
Identify and prioritize key problems from the customer’s perspective to focus on.
Apply the Multi-Why analysis to every problem identified during the Empathize phase, regardless of priority.
Use insights from possible solutions to filter out less relevant issues before applying Multi-Why analysis.
Make assumptions about potential answers to Multi-Why questions to quickly arrive at a conflict of interest.
Correct answer
Identify and prioritize key problems from the customer’s perspective to focus on.
After applying Multi-Why analysis to identify the deeper problem, which of the following steps should be taken next?
1. Verify the correctness of your Multi-Why analysis through data or consultation with customers or experts.
2. Select each of the Multi-Why levels and analyze it further using a conflict of interest approach. Select the correct option:
Only step 1
Only step 2
Both step 1 and step 2
Neither step 1 nor step 2
Correct answer
Both step 1 and step 2
Consider the statements about ‘silent brainstorming’ in Karmic Design Thinking
1. At the beginning of brainstorming, the team should jot down every idea, no matter whether it is good or bad.
2. The team should defer judgment and not critique ideas during the brainstorming session. Which of the above statements is/are correct?
1 only
2 only
Both 1 and 2
Neither 1 nor 2
Correct answer
Both 1 and 2
How should conflicts of interest be addressed during the Analyze phase in design thinking?
By implementing the EMV Model
By identifying loopholes in the problem
By implementing the ENV Model
By avoiding it altogether
Correct answer
By implementing the ENV Model
Which two core concepts form the foundation of TRIZ?
1. Silent brainstorming
2. Innovation algorithm
3. Traditional logic
4. Contradictions
5. Inventive principles
Select the correct option using the codes given below:
1 and 2 only
3 and 4 only
4 and 5 only
3 and 5 only
Correct answer
4 and 5 only
In the Design Thinking process, the Solve phase is characterized by encouraging the generation of a wide range of creative ideas and exploring numerous potential solutions without immediate judgment or evaluation. This approach makes the Solve phase primarily a ________ phase.
Free-flowing
Convergent
Linear
Divergent
Correct answer
Divergent
According to Don Norman’s principles on Human Factors in Design, which of the following best describes the role of "affordances" in product design?
They provide feedback on the results of an action taken by the user.
They suggest possible actions by indicating what functions are available to the user.
They establish constraints to prevent user errors during interactions.
They enhance the aesthetics of a product to improve user satisfaction.
Correct answer
They suggest possible actions by indicating what functions are available to the user.
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] Prem has received customer feedback about his packaging and website usability through customer ratings and feedback forms. What should be your first step in applying Karmic Design Thinking to address these concerns?
Analyze data to find the least popular products
Conduct interviews or surveys with some customers to understand their pain points
Reach out to suppliers to discuss new packaging options
Redesign the website based on customer feedback and further investigation
Correct answer
Conduct interviews or surveys with some customers to understand their pain points
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] After completing the previous phase (in Question No. 28), which phase of the Karmic Design Thinking process should you proceed to next?
Empathize
Test
Analyze
Solve
Correct answer
Analyze
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] With the insights gathered in the previous step, (in Question No. 29),what is your next step in applying Karmic Design Thinking to address the issues in packaging and website usability?
List down the problems that customers face with respect to product packaging and website usability.
Prototype a new product packaging and website design
Conduct prototype testing on the current website and packaging
Brainstorm creative solutions to improve packaging and website experience
Correct answer
Brainstorm creative solutions to improve packaging and website experience
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] You have some ideas to address almost all the pain points identified. What should your next action be in the Karmic Design Thinking process?
Implement the best ideas that are affordable
Seek immediate customer feedback on ideas through surveys
Create prototypes of the new packaging and website design for user testing
Conduct a market survey to gauge competitor strategies
Correct answer
Create prototypes of the new packaging and website design for user testing
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] Prem and you are working together to ensure quality packaging, optimize website performance, and make necessary adjustments to solutions based on their effectiveness. Which phase of the project management cycle does this describe?
Planning
Execution
Monitoring & Evaluation
Goal Setting
Correct answer
Monitoring & Evaluation
