The IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 1 Dec 2024, in the September 2024 term: 24 questions for 50 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Assessing the satisfaction level of the retailer with the service provided by the company and the distributor
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Chanel sat
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Employees’ feedback about their job content and the company culture
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Employee sat
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Whether the buying experience at the retail showroom was up to expectations
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Customer sat
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Standing of the brand on parameters such as awareness and consumer perception
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Brand health
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Likelihood of the planned new TV ad being effective
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Ad pretesting
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Feedback on the credit policy of company / distributor towards the retailer
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Chanel sat
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Researching whether the proposed new creative route will communicate well
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Ad pretesting
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Preference between three chocolates given for tasting to children
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Product testing
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Perceived uniqueness of the promised benefit of a potential new product
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Concept testing
According to the given series of measures. Please classify them into the study type that they are likely to come into.
Based on the above data, answer the given subquestions.
Extent to which consumers consider a brand to be their favourite brand
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Chanel sat
Correct answer
Brand health
Given below is the raw data from an employee sat study. Sample size is 10 employees.
Based on the above data, answer the given subquestions.
What is the mean score on satisfaction?
Correct answer: 3.8
Given below is the raw data from an employee sat study. Sample size is 10 employees.
Based on the above data, answer the given subquestions.
What % has got top two box in willingness to recommend?
Correct answer: 30
Answer whether the given subquestions are true or false
Brand disposition and top of mind awareness are key metrics to understand how healthy a brand is
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
Quantitative research is more appropriate than qualitative research for measuring brand health metrics
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
Group Discussions are the appropriate method for taste testing studies
TRUE
FALSE
Correct answer
FALSE
Answer whether the given subquestions are true or false
NPS is an indication of the extent of customer satisfaction
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
NPS question and satisfaction question tend to give similar results
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
Blind testing is done to remove the bias induced by the brand perception
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
The correlation between satisfaction and behavioural loyalty is a perfect 1
TRUE
FALSE
Correct answer
FALSE
Answer whether the given subquestions are true or false
Job content is one of the key variables that affect the level of employee satisfaction
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
A brand’s ever used % will always be higher than or atleast equal to the brand’s current use %
TRUE
FALSE
Correct answer
TRUE
Answer whether the given subquestions are true or false
A brand’s unaided awareness % will always be lower than the brand’s top of mind awareness %
TRUE
FALSE
Correct answer
FALSE
Given below are the brand health results of two brands. Which brand is doing better? (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable.)
Brand A
Brand B
Correct answer
Brand A
Given below are the results of the intention to recommend question for a brand which has done a CSAT study. Pl calculate the NPS
| Scale points | % |
|---|---|
| 0 | 4 |
| 1 | 4 |
| 2 | 5 |
| 3 | 4 |
| 4 | 2 |
| 5 | 11 |
| 6 | 14 |
| 7 | 19 |
| 8 | 26 |
| 9 | 3 |
| 10 | 8 |
Correct answer: -33
