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Market Research · Quiz 2 · 1 Dec 2024 · September 2024 term

Question 23: Given below are the brand health results of two brands. …

Question 23

+5 marksOne correct option

Given below are the brand health results of two brands. Which brand is doing better? (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable.)

  1. A

    Brand A

  2. B

    Brand B

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Correct answer

  • A

    Brand A

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Question 23 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 1 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 01 Dec 2024). It carries 5 marks.

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