The IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 3 Aug 2025, in the May 2025 term: 24 questions for 50 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Finding out how well the new ad will cut through the clutter on TV
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Ad pretesting
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Understanding whether the retailers are happy with the service provided by the salesmen from the company and the distributors
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Channel sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Understanding whether the distributors will be ready to stock a new product from the company
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Channel sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Finding out how likely the customers are to recommend our product or service
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Customer sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Finding out whether the package of benefits promised in the new offering is relevant to the target audience
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Concept testing
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Feedback on the perquisites given to the personnel in the organization
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Employee sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
How interesting is the creative route of the proposed new ad?
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Ad pretesting
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
How well differentiated is the benefit promise of a proposed new offering?
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Concept testing
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Extent of liking for the new product offering when tasted
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Product testing
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
The list of brands that consumers consider to be of good quality
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Correct answer
Brand health
Please answer whether the given statements in the subquestions are true or false.
Unaided awareness is always the same as the list of brands that the consumer considers before buying
TRUE
FALSE
Correct answer
FALSE
Please answer whether the given statements in the subquestions are true or false.
Level of consumer involvement pertains to the category as a whole and not to specific brands
TRUE
FALSE
Correct answer
TRUE
Please answer whether the given statements in the subquestions are true or false.
Consumers will not buy a brand if they are not aware of it at the unaided level
TRUE
FALSE
Correct answer
FALSE
Please answer whether the given statements in the subquestions are true or false.
We would always expect a low degree of correlation between NPS and the intention to continue with the brand
TRUE
FALSE
Correct answer
FALSE
Please answer whether the given statements in the subquestions are true or false.
Pretesting a finished ad is a way to ensure that media money is not wasted on an ineffective ad
TRUE
FALSE
Correct answer
TRUE
Please answer whether the given statements in the subquestions are true or false.
Doing blind product testing can ensure that brand name does not influence the respondent’s feedback
TRUE
FALSE
Correct answer
TRUE
Please answer whether the given statements in the subquestions are true or false.
In retailer satisfaction studies, the commercial terms are not included in the questionnaire
TRUE
FALSE
Correct answer
FALSE
Please answer whether the given statements in the subquestions are true or false.
Persuasion is a key metric in ad pretesting
TRUE
FALSE
Correct answer
TRUE
Please answer whether the given statements in the subquestions are true or false.
When employees are willing to refer their friends to the same company, it is a good sign of high employee satisfaction
TRUE
FALSE
Correct answer
TRUE
Please answer whether the given statements in the subquestions are true or false.
Total ad recall can never be higher than total brand awareness
TRUE
FALSE
Correct answer
TRUE
Given below are the customer satisfaction study results of two banks. Which bank is likely to have better consumer retention?
| Bank A | Bank B | |
|---|---|---|
| Satisfaction mean score (scale 1 to 5) | 3.9 | 4.2 |
| NPS | +18 | +19 |
| Mean score of Willingness to continue with the brand (scale 1 to 5) | 4.1 | 4.2 |
| Satisfaction mean score on responsiveness | 4.0 | 4.0 |
| Satisfaction on timeliness of documentation | 4.1 | 4.0 |
Bank A
Bank B
Correct answer
Bank B
Based on the above data, answer the given subquestions.
What is the mean score of the employee satisfaction index (not question) across the 10 employees?
Correct answer: 71
Based on the above data, answer the given subquestions.
What is the NPS for the sample of 10 employees?
Correct answer: 0
Based on the above data, answer the given subquestions.
What is mean score of each of the satisfaction question?
Correct answer: 7.3
