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Market Research · Quiz 2 · 3 Aug 2025 · May 2025 term

Question 8: The given subquestions are a series of measures. Please s…

Question 8

+2 marksOne correct option

The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.

How well differentiated is the benefit promise of a proposed new offering?

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

Show answer

Correct answer

  • E

    Concept testing

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Question 8 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 3 Aug 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 03 Aug 2025). It carries 2 marks.

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