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Market Research · Quiz 2 · 3 Aug 2025 · May 2025 term

Question 5: The given subquestions are a series of measures. Please s…

Question 5

+2 marksOne correct option

The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.

Finding out whether the package of benefits promised in the new offering is relevant to the target audience

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

Show answer

Correct answer

  • E

    Concept testing

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Question 5 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 3 Aug 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 03 Aug 2025). It carries 2 marks.

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