Question 29
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] You have some ideas to address almost all the pain points identified. What should your next action be in the Karmic Design Thinking process?
Implement the best ideas that are affordable
Seek immediate customer feedback on ideas through surveys
Create prototypes of the new packaging and website design for user testing
Conduct a market survey to gauge competitor strategies