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Design Thinking for Data-Driven App Development · Quiz 2 · 1 Dec 2024 · September 2024 term

Question 26: [Nature’s Glow] Prem has received customer feedback abou…

Question 26

+2 marksOne correct option

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] Prem has received customer feedback about his packaging and website usability through customer ratings and feedback forms. What should be your first step in applying Karmic Design Thinking to address these concerns?

  1. A

    Analyze data to find the least popular products

  2. B

    Conduct interviews or surveys with some customers to understand their pain points

  3. C

    Reach out to suppliers to discuss new packaging options

  4. D

    Redesign the website based on customer feedback and further investigation

Show answer

Correct answer

  • B

    Conduct interviews or surveys with some customers to understand their pain points

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Question 26 of 30 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 1 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB2 01 Dec 2024). It carries 2 marks.

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