Question 28
[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:
[Nature’s Glow] With the insights gathered in the previous step, (in Question No. 29),what is your next step in applying Karmic Design Thinking to address the issues in packaging and website usability?
List down the problems that customers face with respect to product packaging and website usability.
Prototype a new product packaging and website design
Conduct prototype testing on the current website and packaging
Brainstorm creative solutions to improve packaging and website experience