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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 7: The same company now decides to do an ad recall study amo…

Question 7

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The same company now decides to do an ad recall study among its own customers and decides that the key metric will be the quality of recall measured on a 5 point scale from very poor to very good. The company wants to be 95% confident that the findings on the mean score on the 5 point scale is plus or minus 10% accurate. What should be the sample size?

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Correct answer: 172

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Question 7 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 2 marks.

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