Quiz Space

Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 32: Qualitative research into motivations make sense only in…

Question 32

+1 markOne correct option

Based on the given statements with respect to qualitative research. Pl indicate true / false for given statement, answer the given subquestions.

Qualitative research into motivations make sense only in those categories where the consumer genuinely cares about which brand to use

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

See the whole paperTake it as a mock test

Question 32 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 1 mark.

More questions from this paper

  1. Q1For each of the given situations in the subquestions , what sampling method is optimal? A company plans to do a house-t…
  2. Q2For each of the given situations in the subquestions , what sampling method is optimal? A hotel wants to do a customer …
  3. Q3For each of the given situations in the subquestions , what sampling method is optimal? An FMCG firm wants to conduct a…
  4. Q4For each of the given situations in the subquestions , what sampling method is optimal? A baby products company plans t…
  5. Q5For each of the given situations in the subquestions , what sampling method is optimal? A retail chain that sells consu…
  6. Q6A manufacturer of moisturizing lotions wants to do a sample survey about the brand standing of its brand. It plans to d…
  7. Q7The same company now decides to do an ad recall study among its own customers and decides that the key metric will be t…
  8. Q8If the company instead decides that the key metric is the percentage of recall, and wants the same level of accuracy (p…
  9. Q9Based on the given example , answer the subquestions.\ The family consists of retired Mr. M aged 85, Mr. R who is 54, h…
  10. Q10Based on the given example , answer the subquestions.\ The family consists of retired Mr. M aged 85, Mr. R who is 54, h…
  11. Q11A family of three. All three are graduates. Father is a bank officer in middle management who is close to retirement ag…
  12. Q12A couple. Husband is a CA, works as the VP Marketing in an FMCG firm. The wife is also employed and takes care of the h…
  13. Q13A middle-aged couple with a 22 year daughter who is about to start working in the software industry. Husband is a gradu…
  14. Q14A young couple with a child of 8 years old. Father is a college dropout who runs a garment retail shop with two assista…
  15. Q15A family of five. Husband is the bodyguard of a famous film star and Wife does the cooking in the same star’s house. No…
  16. Q16When the researcher is meticulous and hard-working, use of close ended questions is to be encouraged in preference to t…
  17. Q17Open-ended questions are meant to give freedom to the respondent to give their true answers but they don’t work in prac…
  18. Q18Reading the results from scales becomes difficult if there is no access to previous results using the same scale
  19. Q19Unbalanced scales are more likely to force an artificial response than a balanced scale
  20. Q20Providing a mid-point in a scale skews the results towards that mid-point, and should therefore be avoided
  21. Q21Since nature loves normal distribution, scales are not good when they don’t result in a normal distribution of the find…
  22. Q22Since Indians think in their mother tongue, it is helpful to draft the questionnaire in the vernacular language of the …
  23. Q23Opinion questions require a lot of effort since they involve scaling whereas behaviour questions are easier to design
  24. Q24The scale shown here is a balanced scale since the term “above average” can be interpreted as a neutral point– very poo…
  25. Q25Using consumer speak is more important than the technically exact marketing term in a questionnaire
  26. Q26Laddering works as well in GDs as in DIs
  27. Q27If we use laddering in DIs, we can identify the most common nodal points in the ladder and build a strategy around that
  28. Q28A moderator must be well travelled all over the country to understand the culture in different places
  29. Q29When we record a group discussion, we should avoid telling the respondents about it since it will make them very self-c…
  30. Q30Quali researchers use brand grouping exercises to help identify the dimensions driving brand choice
  31. Q31Projective techniques are a powerful way to understanding the underlying motivations for consumer behaviour
  32. Q33For a group discussion to give reliable results, it should have atleast 12 respondents
  33. Q34One of the best practices in quali research is to have a panel of respondents ready who are known to try new brands and…
  34. Q35Qualitative research generally uses non-probability sampling
  35. Q36Market sizing cannot be done by quali research
  36. Q37Quanti research is the preferred choice when we need to estimate the % who are aware of a brand
  37. Q38Any kind of measurement necessarily requires quali research
  38. Q39Quanti research is not very useful for understanding the underlying thought process of consumers
  39. Q40Understanding consumer behaviour patterns requires probability sampling