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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 25: Using consumer speak is more important than the technica…

Question 25

+1 markOne correct option

Based on the given statements with respect to questionnaire design and scales. Pl indicate true / false for each statement , answer the given subquestions.

Using consumer speak is more important than the technically exact marketing term in a questionnaire

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

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Question 25 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 1 mark.

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