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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 34: One of the best practices in quali research is to have a…

Question 34

+1 markOne correct option

Based on the given statements with respect to qualitative research. Pl indicate true / false for given statement, answer the given subquestions.

One of the best practices in quali research is to have a panel of respondents ready who are known to try new brands and are very expressive in their opinions

  1. A

    True

  2. B

    False

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Correct answer

  • B

    False

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Question 34 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 1 mark.

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  18. Q18Reading the results from scales becomes difficult if there is no access to previous results using the same scale
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  25. Q25Using consumer speak is more important than the technically exact marketing term in a questionnaire
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