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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 6: A manufacturer of moisturizing lotions wants to do a samp…

Question 6

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A manufacturer of moisturizing lotions wants to do a sample survey about the brand standing of its brand. It plans to do a house-to-house multistage cluster sampling survey. The company classifies its customers based on skin type (dry / oily) and age (Young / Middle-aged / Elder) and customizes its designs accordingly. The company wants to do the study in only one city. The company wants have a robust sample size with no compromises. What should be the sample size?

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Correct answer: 180

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Question 6 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 2 marks.

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