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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 3: For each of the given situations in the subquestions , wh…

Question 3

+2 marksOne correct option

For each of the given situations in the subquestions , what sampling method is optimal?

An FMCG firm wants to conduct a small sample study to understand how happy channel partners are with the support from the company. The required sample size is 20, and the nature of probing will be in-depth.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

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Question 3 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 2 marks.

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