Question 36
Based on the given statements with respect to qualitative research. Pl indicate true / false for given statement, answer the given subquestions.
Market sizing cannot be done by quali research
True
False
Question 36: Market sizing cannot be done by quali research
Show answer
Correct answer
True
Question 36 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 1 mark.
More questions from this paper
- For each of the given situations in the subquestions , what sampling method is optimal? A company plans to do a house-t…
- For each of the given situations in the subquestions , what sampling method is optimal? A hotel wants to do a customer …
- For each of the given situations in the subquestions , what sampling method is optimal? An FMCG firm wants to conduct a…
- For each of the given situations in the subquestions , what sampling method is optimal? A baby products company plans t…
- For each of the given situations in the subquestions , what sampling method is optimal? A retail chain that sells consu…
- A manufacturer of moisturizing lotions wants to do a sample survey about the brand standing of its brand. It plans to d…
- The same company now decides to do an ad recall study among its own customers and decides that the key metric will be t…
- If the company instead decides that the key metric is the percentage of recall, and wants the same level of accuracy (p…
- Based on the given example , answer the subquestions.\ The family consists of retired Mr. M aged 85, Mr. R who is 54, h…
- Based on the given example , answer the subquestions.\ The family consists of retired Mr. M aged 85, Mr. R who is 54, h…
- A family of three. All three are graduates. Father is a bank officer in middle management who is close to retirement ag…
- A couple. Husband is a CA, works as the VP Marketing in an FMCG firm. The wife is also employed and takes care of the h…
- A middle-aged couple with a 22 year daughter who is about to start working in the software industry. Husband is a gradu…
- A young couple with a child of 8 years old. Father is a college dropout who runs a garment retail shop with two assista…
- A family of five. Husband is the bodyguard of a famous film star and Wife does the cooking in the same star’s house. No…
- When the researcher is meticulous and hard-working, use of close ended questions is to be encouraged in preference to t…
- Open-ended questions are meant to give freedom to the respondent to give their true answers but they don’t work in prac…
- Reading the results from scales becomes difficult if there is no access to previous results using the same scale
- Unbalanced scales are more likely to force an artificial response than a balanced scale
- Providing a mid-point in a scale skews the results towards that mid-point, and should therefore be avoided
- Since nature loves normal distribution, scales are not good when they don’t result in a normal distribution of the find…
- Since Indians think in their mother tongue, it is helpful to draft the questionnaire in the vernacular language of the …
- Opinion questions require a lot of effort since they involve scaling whereas behaviour questions are easier to design
- The scale shown here is a balanced scale since the term “above average” can be interpreted as a neutral point– very poo…
- Using consumer speak is more important than the technically exact marketing term in a questionnaire
- Laddering works as well in GDs as in DIs
- If we use laddering in DIs, we can identify the most common nodal points in the ladder and build a strategy around that
- A moderator must be well travelled all over the country to understand the culture in different places
- When we record a group discussion, we should avoid telling the respondents about it since it will make them very self-c…
- Quali researchers use brand grouping exercises to help identify the dimensions driving brand choice
- Projective techniques are a powerful way to understanding the underlying motivations for consumer behaviour
- Qualitative research into motivations make sense only in those categories where the consumer genuinely cares about whic…
- For a group discussion to give reliable results, it should have atleast 12 respondents
- One of the best practices in quali research is to have a panel of respondents ready who are known to try new brands and…
- Qualitative research generally uses non-probability sampling
- Quanti research is the preferred choice when we need to estimate the % who are aware of a brand
- Any kind of measurement necessarily requires quali research
- Quanti research is not very useful for understanding the underlying thought process of consumers
- Understanding consumer behaviour patterns requires probability sampling