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Market Research · Quiz 1 · 16 Jul 2023 · May 2023 term

Question 27: If we use laddering in DIs, we can identify the most com…

Question 27

+1 markOne correct option

Based on the given statements with respect to qualitative research. Pl indicate true / false for given statement, answer the given subquestions.

If we use laddering in DIs, we can identify the most common nodal points in the ladder and build a strategy around that

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

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Question 27 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 16 Jul 2023, in the May 2023 term (IIT M DEGREE AN2 EXAM QPE2 16 JULY 2023). It carries 1 mark.

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  18. Q18Reading the results from scales becomes difficult if there is no access to previous results using the same scale
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  25. Q25Using consumer speak is more important than the technically exact marketing term in a questionnaire
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