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Market Research · Quiz 1 · 26 Feb 2023 · January 2023 term · Set QPE2

Question 8: If the company instead decides that the key metric is the…

Question 8

+2 marksOne correct option

Answer the given subquestions.

If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level of accuracy (plus or minus 10% accurate) and confidence (95%), then what should be the sample size?

  1. A

    65

  2. B

    96

  3. C

    173

  4. D

    98

  5. E

    100

Show answer

Correct answer

  • B

    96

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Question 8 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 2 marks.

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