Quiz Space

Market Research · Quiz 1 · 26 Feb 2023 · January 2023 term · Set QPE2

Question 5: For the following situation, what sampling method is opti…

Question 5

+2 marksOne correct option

For the following situation, what sampling method is optimal?
A company that makes printers plans to do a customer satisfaction survey amongst its customers, and wants a Pro Rata representation of the various segments. The targeted sample size is 200

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

See the whole paperTake it as a mock test

Question 5 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 2 marks.

More questions from this paper

  1. Q1For the following situation, what sampling method is optimal?\ A company plans to do a house-to-house field survey to f…
  2. Q2For the following situation, what sampling method is optimal?\ A bank wants to do a customer satisfaction study over ph…
  3. Q3For the following situation, what sampling method is optimal?\ An FMCG firm wants to interview a sample of retailers to…
  4. Q4For the following situation, what sampling method is optimal?\ A baby products company plans to test out a new concept …
  5. Q6A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plan…
  6. Q7The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be…
  7. Q8If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level o…
  8. Q9Who is the Chief Wage Earner
  9. Q10Who is the householder / housewife?
  10. Q11Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
  11. Q12Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
  12. Q13Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
  13. Q14Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
  14. Q15Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
  15. Q16Statement with respect to questionnaire design and scales.\ Close ended questions give better results than open-ended q…
  16. Q17Statement with respect to questionnaire design and scales.\ Open-ended questions rarely provide the required depth beca…
  17. Q18Statement with respect to questionnaire design and scales.\ Prior experience in reading the results is one of the key c…
  18. Q19Statement with respect to questionnaire design and scales.\ In the absence of other information, it is always safer to …
  19. Q20Statement with respect to questionnaire design and scales.\ When we provide a mid-point in a scale, we are encouraging …
  20. Q21Statement with respect to questionnaire design and scales.\ Scales should be designed in such a way that the distributi…
  21. Q22Statement with respect to questionnaire design and scales.\ One way to ensure a good translation of a questionnaire is …
  22. Q23Statement with respect to questionnaire design and scales.\ Awareness and behaviour questions are easier to design and …
  23. Q24Statement with respect to questionnaire design and scales.\ The scale shown here is an unbalanced scale since it doesn’…
  24. Q25Statement with respect to questionnaire design and scales.\ It is better to ask a respondent “which brands have you hea…
  25. Q26Statement with respect to qualitative research.\ Group discussions are the preferred technique for laddering technique.
  26. Q27Statement with respect to qualitative research.\ Depth interviews are the preferred technique for laddering technique b…
  27. Q28Statement with respect to qualitative research.\ A moderator is someone who speaks multiple languages.
  28. Q29Statement with respect to qualitative research.\ Group discussions should be conducted in a room where there no audio r…
  29. Q30Statement with respect to qualitative research.\ Grouping of brands is a good way to identify the underlying dimensions…
  30. Q31Statement with respect to qualitative research.\ Projective techniques are very powerful but only when handled by a goo…
  31. Q32Statement with respect to qualitative research.\ High involvement categories probably lend themselves better to qualita…
  32. Q33Statement with respect to qualitative research.\ The best way to moderate a group discussion is to choose one of the re…
  33. Q34Statement with respect to qualitative research.\ It is better to have articulate respondents who speak well rather than…
  34. Q35Statement with respect to qualitative research.\ Qualitative research generally uses convenience sampling.
  35. Q36Statement with respect to qualitative research.\ Estimating demand for a new product requires quantitative research.
  36. Q37Statement with respect to qualitative research.\ Qualitative research does a better job of understand the image of a br…
  37. Q38Statement with respect to qualitative research.\ Packaging cues are better handled in quantitative research.
  38. Q39Statement with respect to qualitative research.\ The best application of qualitative research is to understand the unde…
  39. Q40Statement with respect to qualitative research.\ Depth interviews are the best technique for exploratory research.