Question 25
Statement with respect to questionnaire design and scales.
It is better to ask a respondent “which brands have you heard of?” than to ask “which brands are salient in your mind”.
TRUE
FALSE
Question 25: Statement with respect to questionnaire design and scale…
Show answer
Correct answer
TRUE
Question 25 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 1 mark.
More questions from this paper
- For the following situation, what sampling method is optimal?\ A company plans to do a house-to-house field survey to f…
- For the following situation, what sampling method is optimal?\ A bank wants to do a customer satisfaction study over ph…
- For the following situation, what sampling method is optimal?\ An FMCG firm wants to interview a sample of retailers to…
- For the following situation, what sampling method is optimal?\ A baby products company plans to test out a new concept …
- For the following situation, what sampling method is optimal?\ A company that makes printers plans to do a customer sat…
- A manufacturer of readymade garments for men wants to do a sample survey about the brand standing of its brand. It plan…
- The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be…
- If the company instead decides that the key metric is the percentage of satisfied customers, and wants the same level o…
- Who is the Chief Wage Earner
- Who is the householder / housewife?
- Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
- Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
- Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
- Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
- Please look at the grid below and identify the SEC under the given situations of the household Please look at the grid …
- Statement with respect to questionnaire design and scales.\ Close ended questions give better results than open-ended q…
- Statement with respect to questionnaire design and scales.\ Open-ended questions rarely provide the required depth beca…
- Statement with respect to questionnaire design and scales.\ Prior experience in reading the results is one of the key c…
- Statement with respect to questionnaire design and scales.\ In the absence of other information, it is always safer to …
- Statement with respect to questionnaire design and scales.\ When we provide a mid-point in a scale, we are encouraging …
- Statement with respect to questionnaire design and scales.\ Scales should be designed in such a way that the distributi…
- Statement with respect to questionnaire design and scales.\ One way to ensure a good translation of a questionnaire is …
- Statement with respect to questionnaire design and scales.\ Awareness and behaviour questions are easier to design and …
- Statement with respect to questionnaire design and scales.\ The scale shown here is an unbalanced scale since it doesn’…
- Statement with respect to qualitative research.\ Group discussions are the preferred technique for laddering technique.
- Statement with respect to qualitative research.\ Depth interviews are the preferred technique for laddering technique b…
- Statement with respect to qualitative research.\ A moderator is someone who speaks multiple languages.
- Statement with respect to qualitative research.\ Group discussions should be conducted in a room where there no audio r…
- Statement with respect to qualitative research.\ Grouping of brands is a good way to identify the underlying dimensions…
- Statement with respect to qualitative research.\ Projective techniques are very powerful but only when handled by a goo…
- Statement with respect to qualitative research.\ High involvement categories probably lend themselves better to qualita…
- Statement with respect to qualitative research.\ The best way to moderate a group discussion is to choose one of the re…
- Statement with respect to qualitative research.\ It is better to have articulate respondents who speak well rather than…
- Statement with respect to qualitative research.\ Qualitative research generally uses convenience sampling.
- Statement with respect to qualitative research.\ Estimating demand for a new product requires quantitative research.
- Statement with respect to qualitative research.\ Qualitative research does a better job of understand the image of a br…
- Statement with respect to qualitative research.\ Packaging cues are better handled in quantitative research.
- Statement with respect to qualitative research.\ The best application of qualitative research is to understand the unde…
- Statement with respect to qualitative research.\ Depth interviews are the best technique for exploratory research.