Question 20
Statement with respect to questionnaire design and scales.
When we provide a mid-point in a scale, we are encouraging the respondent to choose it without due thought.
TRUE
FALSE
Statement with respect to questionnaire design and scales.
When we provide a mid-point in a scale, we are encouraging the respondent to choose it without due thought.
TRUE
FALSE
Correct answer
FALSE
Question 20 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 1 mark.