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Market Research · Quiz 1 · 26 Feb 2023 · January 2023 term · Set QPE2

Question 3: For the following situation, what sampling method is opti…

Question 3

+2 marksOne correct option

For the following situation, what sampling method is optimal?
An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required sample size is 25, and the nature of probing will be in-depth.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

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Correct answer

  • E

    Convenience sampling

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Question 3 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 2 marks.

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