Question 16
Statement with respect to questionnaire design and scales.
Close ended questions give better results than open-ended questions only when the options provided are well thought through and comprehensive.
TRUE
FALSE
Question 16: Statement with respect to questionnaire design and scale…
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Correct answer
TRUE
Question 16 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 1 mark.
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