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Market Research · Quiz 1 · 26 Feb 2023 · January 2023 term · Set QPE2

Question 7: The same company now decides to do a satisfaction study a…

Question 7

+2 marksOne correct option

Answer the given subquestions.

The same company now decides to do a satisfaction study among its own customers and decides that the key metric will be the mean satisfaction score (measured on a 5 point scale). The company wants to be 95% confident that the findings on the mean satisfaction score is plus or minus 10% accurate. What should be the sample size?

  1. A

    172

  2. B

    175

  3. C

    177

  4. D

    186

  5. E

    188

Show answer

Correct answer

  • A

    172

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Question 7 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 2 marks.

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