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September 2024 term · Market Research · BSMS3002

Market Research End Term: 22 December 2024, Set QDB3 (September 2024 term)

The IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term, set QDB3: 20 questions for 50 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
20
Marks
50
Duration
180 min
MCQ
20
Take as mock testPractise with answers

Updated

Official paper: IIT M DEGREE AN EXAM QDB3 22 Dec 2024 · No negative marking.

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CWE

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Show answer

Correct answer

  • B

    The person who contributes the maximum money towards running the household

Question 1 on its own page

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Urban area in India

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Show answer

Correct answer

  • D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

Question 2 on its own page

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

SEC

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Show answer

Correct answer

  • A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Question 3 on its own page

Question 4

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Systematic sampling

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Show answer

Correct answer

  • E

    A method of sampling in which every nth element in the population is selected in the sample

Question 4 on its own page

Question 5

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Cluster sampling

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

Show answer

Correct answer

  • C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

Question 5 on its own page

Question 6

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the mean income of a group of lower income ladies before and after they took up a vocational training program

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • B

    T test for means, dependent samples

Question 6 on its own page

Question 7

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average satisfaction sales of a brand from 5 shops. Different discounts have been announced in each shop

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • D

    ANOVA

Question 7 on its own page

Question 8

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the %age of triers for a brand before and after an ad campaign on TV

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • C

    Z test for proportions

Question 8 on its own page

Question 9

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average height of a group of children who have Complan compared to another group which doesn’t have Complan

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • A

    T test for means, independent samples

Question 9 on its own page

Question 10

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Understanding whether the spread of a randomly drawn sample over different cities is the same as the spread of the population over these cities in the population

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • E

    Chi square

Question 10 on its own page

Question 11

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

Market share of brands from a retailer dataset?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 11 on its own page

Question 12

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The gender profile of the consumers of a particular brand?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 12 on its own page

Question 13

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The share of provision stores in the sale of a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 13 on its own page

Question 14

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

Which brand is losing to which other brands in consumer share over a period of six months?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 14 on its own page

Question 15

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The % of people who watched the brand’s ad on TV atleast three times?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 15 on its own page

Question 16

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The number of readers of a particular daily newspaper?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • B

    Indian Readership Study

Question 16 on its own page

Question 17

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The share of advertising space bought by a brand’s competitors?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • F

    Press ad expenditure track

Question 17 on its own page

Question 18

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The percentage of the audience who listen to a particular radio FM station on Saturday?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • E

    Radio Audience Panel

Question 18 on its own page

Question 19

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The total OTSs garnered by an ad campaign on TV?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 19 on its own page

Question 20

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The total number of spots on TV for each brand in a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • G

    TV ad expenditure track

Question 20 on its own page