See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions Lapsing ratio

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(D) The percentage of consumers who use a brand as their main brand

(E) The set of brands that the consumer will consider buying or will be open to switching between

See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions MOUB %

(D) The percentage of consumers who use a brand as their main brand

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(E) The set of brands that the consumer will consider buying or will be open to switching between

See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions Consideration set

(E) The set of brands that the consumer will consider buying or will be open to switching between

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(D) The percentage of consumers who use a brand as their main brand

See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions CDJ

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(D) The percentage of consumers who use a brand as their main brand

(E) The set of brands that the consumer will consider buying or will be open to switching between

See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions Zone of Tolerance

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(D) The percentage of consumers who use a brand as their main brand

(E) The set of brands that the consumer will consider buying or will be open to switching between

September 2024 term · Market Research · BSMS3002

Market Research End Term: 22 December 2024, Set QDB1 (September 2024 term)

The IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term, set QDB1: 20 questions for 50 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions: 20
Marks: 50
Duration: 180 min
MCQ: 20

Take as mock test Practise with answers

Updated 25 Sept 2026

Official paper: IIT M DEGREE AN EXAM QDB3 22 Dec 2024 · No negative marking.

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Lapsing ratio

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Show answer

Correct answer

B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

Question 1 on its own page

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

MOUB %

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Show answer

Correct answer

D
The percentage of consumers who use a brand as their main brand

Question 2 on its own page

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Consideration set

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Show answer

Correct answer

E
The set of brands that the consumer will consider buying or will be open to switching between

Question 3 on its own page

Question 4

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CDJ

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Show answer

Correct answer

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

Question 4 on its own page

Question 5

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Zone of Tolerance

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

Show answer

Correct answer

C
The range where the performance is below optimal but not low enough for the customers to get very unhappy

Question 5 on its own page

Question 6

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average weight of a group of youngsters before and after they six months of taking protein supplements

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

B
T test for means, dependent samples

Question 6 on its own page

Question 7

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average satisfaction scores of from 12 locations of a resort chain

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

D
ANOVA

Question 7 on its own page

Question 8

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the MOUB% before and after an ad campaign on You Tube

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

C
Z test for proportions

Question 8 on its own page

Question 9

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average income of IIT grads and engg. grads from other colleges . Assume that there is no one who has both degrees

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

A
T test for means, independent samples

Question 9 on its own page

Question 10

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Understanding whether the spread of a randomly drawn sample over different cities is the same as the spread of the population over these cities in the population

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

E
Chi square

Question 10 on its own page

Question 11

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

Share of different pack sizes in the total sales of the brand from a retailer dataset?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

D
Retail audit

Question 11 on its own page

Question 12

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The socio-economic profile of the consumers of a particular brand?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

A
Consumer panel

Question 12 on its own page

Question 13

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The share of supermarkets in the sale of a category?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

D
Retail audit

Question 13 on its own page

Question 14

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

Gain loss analysis in consumer share between brands over a period of six months?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

A
Consumer panel

Question 14 on its own page

Question 15

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The % of people who watched the brand’s ad on TV three or more times?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

C
TV Audience panel

Question 15 on its own page

Question 16

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The profile of readers of a particular daily newspaper?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

B
Indian Readership Study

Question 16 on its own page

Question 17

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The share of front page ads bought by a brand’s competitors?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

F
Press ad expenditure track

Question 17 on its own page

Question 18

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The percentage of the audience who listen to radio FM on a particular time slot on Saturdays?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

E
Radio Audience Panel

Question 18 on its own page

Question 19

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The total TRPs garnered by an ad campaign on TV?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

C
TV Audience panel

Question 19 on its own page

Question 20

+2 marksOne correct option

Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.

The total spend on TV ads for each brand in a category?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

G
TV ad expenditure track

Question 20 on its own page