Design Thinking for Data-Driven App Development End Term: 22 December 2024 (September 2024 term)

CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS/ COMPUTER.

I. Read the provided problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.

Instructions for Short Answer Responses:

• Step 0: Type/Write the QUESTION NUMBER on the computer/ answer sheets
• Step 1: Personas and Customer Journey Map (Type):
  • Personas: Include demographics, needs/challenges, and goals/motivations (2-3 sentences each).
  • Customer Journey Map: Include actions, thoughts, pain points/opportunities, and feelings (happy, neutral, sad). [Diagram not required]
  • Conclude with a list of problems observed.
• Step 2: Root Cause Analysis (Type):
  • Mention the top 3 observed problems.
  • Conduct a Multi-Why Analysis for each problem. (Type Why 1, Why 2, Why 3 and so on). [Diagram not required]
  • Use the ENV Model: Specify the key element, Name the focus areas, and State if it's high or low. [Diagram not required]
  • Desired Result: Identify what you aim to achieve.
• Step 3: Desired Results & Problem Questions (Type):
  • Clearly state the desired results.
  • Frame 2-3 'How Might We' questions to address the problems.
• Step 4: Brainstorm Ideas (Type):
  • List the top 5 ideas (limit to 20 words each).
• Step 5: Wireframe Sketches (Pen-Paper Only):
  • Sketch a minimum of 3 wireframes of the product/service/app.
• Step 6: Iteration & Future Improvements (Type):
  • Summarize how you will iterate and what you will do to improve or expand the solution for customers in the future. (100-150 words)

CHOOSE AND ATTEMPT ONLY ONE QUESTION.

1. A.

India's pet care market is growing and is expected to reach $7 billion by 2028. Think about a product that could capitalize on demand for this kind of service.
Constraint: The solution must be mobile-friendly and use viable technologies from today.

Design is done when you run out of time! (Designercize)

OR

1. B.

Design: A single-detail view and shopping cart view
For: A question paper generator
To Help: Faculty and course instructors
Constraint: All technologies/suggestions must be viable for use today.

Thanks! We'll need it!

Which of the following activities are typically part of the closing phase of a successful project life cycle?
1. Concluding all project activities
2. Administratively closing the project
3. Delivering the product or service to customers
4. Assessing project outcomes and team performance
5. Documenting best practices and lessons learned
6. Celebrating project success
Select the correct answer from the options below:

According to IBM's Design Thinking framework, what commitments must an enterprise make when combining design thinking with agile project management methodologies?
1. Design thinking is for the whole team, not just designers.
2. Helping teams understand the difference between design craft and design thinking. 3. Empowering teams to achieve customer-centred business objectives.
4. Design thinking must be practised on scattered innovation projects for broad change to happen.
Select the correct answer from the options below:

What does 'AAR' stand for in the app marketing?

What is the primary purpose of creating a horizontal prototype in prototype development?

Which of the following onboarding design processes best describes the definition: “A series of steps a user goes through gradually to learn your product with a hands-on approach and interactive elements.”

When defining a conflict or contradiction in problem-solving, what is the primary objective of the ENV model?

State whether the following statement is true or false
“Serendipity in innovation is the discovery of something intentional and planned, often with a beneficial outcome.”

When people encounter a device, they face two gulfs: A, where they try to figure out how to use it, and B, where they try to figure out what state it is in and whether their actions got them to their goal.

What are A and B?

When revisiting the customer journey map in the Test phase, what aspect is crucial to assess for the app's subsequent prototype?

For questions 14 to 17, descriptions of physical or digital products are given below.Identify the TRIZ principles that possibly apply from the given options.
A modular sofa that can be rearranged into different configurations for various seating needs.

Which TRIZ principle applies?

A travel booking website that combines hotel, flight, and car rental options into a single booking interface. Which TRIZ principle is applies?

A note-taking app that adjusts its interface layout based on whether the user is left-handed, right- handed, or combined.

Which TRIZ principle is applies?

A resistance swimming pool (endless pool) uses a motorized current to let swimmers swim in place without needing a large space.
Which TRIZ principle is applied here?

How should the Multi-Why analysis be applied in the third iteration of the Karmic Design Thinking process to deepen our understanding of user behaviour?

When designing a product, which of the following considerations should be prioritized to create an effective and user-friendly design?
1. Design for the way people naturally are, rather than how we wish they would behave. 2. Understand and accommodate human needs, capabilities, and behaviours to ensure usability and functionality.
3. Address cultural aspects to make the product relevant and accessible to diverse user groups. How many of the above statements are correct?

In the Karmic Design Thinking process, how do we determine the list of features to test for the eventual solution?
1. Write opposing features of the desired result from the conflict of interest analysis. 2. Extract features from solutions in the Solve phase.
Which of the above statements is/are correct?

State whether the following statement is True or False:
“Testing is a convergent phase.”

According to Don Norman, what is the most important principle for managing complexity?

In the context of Karmic Design Thinking, which of the following best describes the end goal of the process?

How does Dr. Bala Ramadurai and team engage with learners beyond the course at the IIT Madras BS Degree program
(Hint: Our course team wants to give you 1 mark as a gesture of thanks for taking this course. All statements are correct.) [Check All as answer]
1. Teaching how to use Emacs for personal productivity
2. Acting as innovation coach for those building a startup
3. Working on augmenting AI to enhance Karmic Design Thinking
4. Conducting online baking classes
Select the correct answer from the options below: