Design Thinking for Data-Driven App Development End Term: 31 August 2025, Set QIB1 (May 2025 term)

I. Read the problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.

Instructions:

Step 0: Write the QUESTION NUMBER clearly on your answer sheet.
Step 1: Allocate 1–2 pages to personas, journey maps, and a list of problems.
Step 2: Dedicate 1 page to identifying the root cause.
Step 3: Allocate 1 page to identify desired results and summarize 2–3 problem questions to solve.
Step 4: List ideas in $\leq 20$ words each (max 5 sentences / 5 ideas) in 1 page.
Step 5: Sketch minimum 3 wireframes of the product/service/app in 1 page.
Step 6: Summarize how you will iterate and what you will do for customers in the future to improve or expand the solution, in 1 page.

You may use portrait or landscape mode. Do not exceed 8 pages.

3. A.

You have been asked to redesign the Indian Railways mobile app to improve its overall user experience. Outline your redesign approach.

Guidelines:
Explain your assumptions, decisions, and trade-offs.

3. B.

Design: a multi-user dashboard
For: an AR-powered outfit-assessment app
To help: political campaign managers

CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED ANSWER SHEETS ONLY.

Please read the following and enable it:

No marks are allotted for this MCQ. Marks will only be given for answers written on the provided answer sheets

In Agile, what does the principle “working software over comprehensive documentation” imply? 1. Prioritize functional product
2. Documentation is not needed at all
3. Deliver incremental value quickly
4. Focus more on code than communication
Select the correct answer from the options below:

In Design Thinking, prototyping is important because it helps to:
1. Test assumptions quickly
2. Gather user feedback early
3. Avoid making any design errors
4. Encourage iterative improvement
Select the correct answer from the options below:

Which of the following are stages in the Double Diamond model of design?
1. Discover
2. Define
3. Develop
4. Deliver
5. Draw
6. Decide
Select the correct answer from the options below:

Match the following design disciplines with their correct descriptions:

Select the correct answer from the options below:

According to Kahneman’s Peak-End Rule, which aspect(s) of an interaction primarily shape a person’s long-term memory of it?

Who developed the TRIZ methodology (Theory of Inventive Problem Solving)?

State whether the following statement is True or False:
“A modified customer journey map includes emotional highs and lows, pain points, and opportunities identified during the Test phase in addition to the standard steps of the journey.”

Which of the following could possibly be considered examples or concepts of intrapreneurship and intrapreneurial development?
1. Google’s “20% time” initiative, where some employees devote 20 percent of their time to side projects.
2. Facebook’s “Like” button developed during the company's hackathon.
3. Flamin’ Hot Cheetos developed by a Frito-Lay janitor who pitched the idea to executives.

As per Don Norman’s Law of Product Development, product launches are always accompanied by ______ and ______.

When testing a prototype, which of the following practices align with effective user testing principles?
1. Select participants who closely match the target population.
2. Test prototypes in conditions that mimic real-world use as closely as possible.
3. Ensure that prototypes are tested individually always, and never in pairs, to capture unbiased user behavior.
How many of the above statements are correct?

In the context of digital marketing, what is the primary purpose of a push notification?

State whether the following statement is true or false
“In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the elements to a strict minimum.”

Based on the above data, answer the given subquestions.

In a productivity app, the search bar not only finds documents but also allows users to send payments, schedule meetings, and request support from the same interface. This eliminates the need for multiple separate features. Which TRIZ principle does this illustrate?

Based on the above data, answer the given subquestions.

Based on the above data, answer the given subquestions.

To improve the comfort of e-readers like Kindle, designers added a lightweight cover with a built- in hand strap, allowing users to hold the device easily without feeling its weight during long reading sessions.

Which TRIZ principle does this design improvement illustrate?

An UX researcher designs a new software tool at home on their personal laptop, outside office hours. However, the concept for the tool emerged during a brainstorming session at work, while they were under contract with the company. In this case, who is legally the inventor, and who is most likely to own the IP rights?

Which of the following statements correctly describe Intellectual Property (IP)?
1. Copyright covers creative expressions such as books, art, or music but not raw ideas. 2. Patents are granted even when the invention is not novel or is obvious.
3. Trade secrets require public disclosure to remain valid.
4. Trademarks safeguard distinctive elements of a brand, like its name or logo.
Select the correct answer from the options below:

While assessing a fitness-tracking app, a design team listed these user-related observations: 1. Feelings and emotions users experienced during navigation.
2. Trust and beliefs about the app’s reliability.
3. Impressions of the app’s usability and interface design.
4. Bodily or mental responses while using it (e.g., fatigue, motivation).
5. Patterns of behaviour in app usage (e.g., frequency, feature avoidance).
Which of these typically fall under User Experience (UX)?

In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development course, two simple story structures were introduced. The first structure is: Start, Middle, and End. What is the second structure?

Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming term even more legendary?
(Hint: Our team wants to give you 1 mark as a token of thanks for being awesome. All statements are correct.) [Check ‘All’ as answer]
1. Send each team free pizza during their late-night GP1, GP2, GP3 marathons.
2. Invite Elon Musk (or at least his Twitter bot) to the final presentations.
3. Add a “Best Meme Prototype” award alongside “Best App Idea.”
4. Give participants a lifetime supply of sticky notes so they never run out during brainstorming. Select the correct answer from the options below: