Quiz Space

Design Thinking for Data-Driven App Development · End Term · 31 Aug 2025 · May 2025 term · Set QIB1

Question 12: In the context of digital marketing, what is the primary…

Question 12

+1 markOne correct option

In the context of digital marketing, what is the primary purpose of a push notification?

  1. A

    To boost an app’s visibility or ranking in app stores

  2. B

    To deliver real-time updates or reminders directly to a user’s device

  3. C

    To measure the conversion rate of an ad campaign

  4. D

    To track user behavior directly from a user’s device

Show answer

Correct answer

  • B

    To deliver real-time updates or reminders directly to a user’s device

See the whole paperTake it as a mock test

Question 12 of 21 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIB1 31 Aug 2025). It carries 1 mark.

More questions from this paper

  1. Q1I. Read the problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, …
  2. Q2In Agile, what does the principle “working software over comprehensive documentation” imply? 1. Prioritize functional p…
  3. Q3In Design Thinking, prototyping is important because it helps to:\ Test assumptions quickly\ Gather user feedback early…
  4. Q4Which of the following are stages in the Double Diamond model of design?\ Discover\ Define\ Develop\ Deliver\ Draw\ Dec…
  5. Q5Match the following design disciplines with their correct descriptions: | A. Design Discipline | B. Description | |---|…
  6. Q6According to Kahneman’s Peak-End Rule, which aspect(s) of an interaction primarily shape a person’s long-term memory of…
  7. Q7Who developed the TRIZ methodology (Theory of Inventive Problem Solving)?
  8. Q8State whether the following statement is True or False:\ “A modified customer journey map includes emotional highs and …
  9. Q9Which of the following could possibly be considered examples or concepts of intrapreneurship and intrapreneurial develo…
  10. Q10As per Don Norman’s Law of Product Development, product launches are always accompanied by and .
  11. Q11When testing a prototype, which of the following practices align with effective user testing principles?\ Select partic…
  12. Q13State whether the following statement is true or false\ “In UX design, while simplicity aims to reduce complexity, mini…
  13. Q14In a productivity app, the search bar not only finds documents but also allows users to send payments, schedule meeting…
  14. Q15Based on the above data, answer the given subquestions.
  15. Q16To improve the comfort of e-readers like Kindle, designers added a lightweight cover with a built- in hand strap, allow…
  16. Q17An UX researcher designs a new software tool at home on their personal laptop, outside office hours. However, the conce…
  17. Q18Which of the following statements correctly describe Intellectual Property (IP)?\ Copyright covers creative expressions…
  18. Q19While assessing a fitness-tracking app, a design team listed these user-related observations: 1. Feelings and emotions …
  19. Q20In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development cour…
  20. Q21Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming…