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Design Thinking for Data-Driven App Development · End Term · 31 Aug 2025 · May 2025 term · Set QIB1

Question 6: According to Kahneman’s Peak-End Rule, which aspect(s) of…

Question 6

+1 markOne correct option

According to Kahneman’s Peak-End Rule, which aspect(s) of an interaction primarily shape a person’s long-term memory of it?

  1. A

    The beginning of the interaction and the end of the interaction

  2. B

    The duration of the interaction and the end of the interaction

  3. C

    The experience when disengaged

  4. D

    The most intense moment and the end of the interaction

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Correct answer

  • D

    The most intense moment and the end of the interaction

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Question 6 of 21 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIB1 31 Aug 2025). It carries 1 mark.

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