Design Thinking for Data-Driven App Development End Term: 31 August 2025, Set QIA3 (May 2025 term)

Read the problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.

Instructions:

Step 0: Write the QUESTION NUMBER clearly on your answer sheet.
Step 1: Allocate 1–2 pages to personas, journey maps, and a list of problems.
Step 2: Dedicate 1 page to identifying the root cause.
Step 3: Allocate 1 page to identify desired results and summarize 2–3 problem questions to solve.
Step 4: List ideas in $\leq 20$ words each (max 5 sentences / 5 ideas) in 1 page.
Step 5: Sketch minimum 3 wireframes of the product/service/app in 1 page.
Step 6: Summarize how you will iterate and what you will do for customers in the future to improve or expand the solution, in 1 page.

You may use portrait or landscape mode. Do not exceed 8 pages.

3. A.

It's the year 2035, and the world is advancing at an unprecedented pace. Identify a future problem that could emerge in this rapidly changing environment and design an innovative, technology-enabled digital product or service to address it.

Guidelines/ Constraints:
Concept must be human-centered, beginning with a well-defined target user group.
Solutions should incorporate plausible technologies expected to exist by 2045 (avoid science-fiction elements such as teleportation, intergalactic travel etc.).

3. B.

Design: a meeting length predictor and a drag-and-drop planner
For: a remote work scheduling app
To help: employees time their coffee/lunch breaks perfectly

CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED ANSWER SHEETS ONLY.

"No marks are allotted for this MCQ. Marks will only be given for answers written on the provided answer sheets"

Which of the following are core principles of Agile project management?
1. Customer collaboration over contract negotiation
2. Responding to change over following a plan
3. Comprehensive documentation over working software
4. Individuals and interactions over processes and tools
Select the correct answer from the options below:

In Agile + Design Thinking, what are the benefits of running design sprints?
1. Quickly validate ideas before coding
2. Reduce waste from unwanted features
3. Ensure final designs are perfect before final release
4. Align the team on user needs
Select the correct answer:

According to Don Norman, in Human-Centered Design (HCD), which of the following are key goals of the design process?
1. Meeting people’s needs
2. Ensuring the product is understandable and usable
3. Creating a positive and enjoyable user experience
4. Satisfy a large number of design constraints and concerns
Select the correct answer from the options below:

In the Double Diamond Design Process introduced by the British Design Council, the design journey involves two main divergence and convergence phases: one for identifying the right problem and another for developing the right solution. During this process, what do the X and Y axes most likely represent in the Double Diamond diagram?

State whether the following statement is true or false
“In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the elements to a strict minimum.”

The "5 Whys" technique was first described at which organization?

State whether the following statement is True or False:
“A modified customer journey map includes emotional highs and lows, pain points, and opportunities identified during the Analyze phase in addition to the standard steps of the journey.”

Which of the following scenarios best illustrates intrapreneurship?

As per Don Norman’s Law of Product Development, product launches are always accompanied by ______ and ______.

When testing a prototype, which of the following practices align with effective user testing principles?
1. Select participants who closely match the target population.
2. Test prototypes in conditions that mimic real-world use as closely as possible.
3. Use paired participants occasionally to encourage open discussion of thoughts and frustrations. How many of the above statements are correct?

During a design thinking hackathon promotion, the organizing team spent ₹15,000 on general outreach and an additional ₹8,400 to boost a specific social media post. That boosted post alone resulted in 300 registration app installs. What was the Cost Per Install (CPI)?

In practical web design, applying the peak-end rule means focusing on:

Based on the above data, answer the given subquestions.

An AI-based grammar tool offers phrasal predictions as you type, without needing to finish the document first.

Which TRIZ principle applies?

Based on the above data, answer the given subquestions.

A pen has both a ballpoint tip and a stylus tip for touchscreen devices in one tool.

Which TRIZ principle applies?

Based on the above data, answer the given subquestions.

An e-learning platform adapts the difficulty of quiz questions in real time based on the learner’s performance.
Which TRIZ principle applies?

An engineer develops a novel algorithm entirely on their own time, using personal equipment, but based on an idea discussed in a company meeting where the engineer is under employee contract. Who is the inventor, and who typically owns the IP?

Which of the following statements about Intellectual Property (IP) are correct?
1. Copyright protects original expressions, not ideas.
2. Patents protect inventions even if not novel and obvious.
3. Trade secrets must be publicly disclosed to be protected.
4. Trademarks protect brand identifiers like logos and names.
Select the correct answer:

While evaluating a new health-tracking mobile app, the UX research team observed several aspects as given below:
1. The emotional reactions users had while navigating the app.
2. The beliefs users held about the app’s accuracy and trustworthiness.
3. The perceptions users formed about the app’s design and ease of use.
4. The physical and psychological responses triggered during usage (e.g., eye strain, sense of accomplishment).
5. The behaviours users displayed while interacting with the app (e.g., checking it daily, avoiding certain features).
Which of the above aspects are typically considered part of User Experience (UX)?

In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development course, two simple story structures were introduced. The first structure is: Start, Middle, and End. What is the second structure?

Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming term even more unforgettable?
(Hint: Our team wants to give you 1 mark as a gesture of thanks for taking this course. All statements are correct.) [Check ‘All’ as answer]
1. Buy coffee for nervous participants during the project viva voce.
2. Help teams find investors if they wish to take their project work forward.
3. Award +10 bonus marks for attending all live sessions.
4. Buy Mural and Figma licenses for each team so canvases and prototypes don’t have to be drawn on napkins.
Select the correct answer from the options below: