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May 2026 term · Design Thinking for Data-Driven App Development · BSMS4002

Design Thinking for Data-Driven App Development End Term: 13 September 2026 (May 2026 term)

The IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 13 Sept 2026, in the May 2026 term: 21 questions for 35 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
21
Marks
35
Duration
180 min
MCQ
21

Updated

Official paper: Design Thinking 13 Sep 26 · No negative marking.

Question 1

+15 marksOne correct option

Read the problem statement and imagine your target customers. Start by understanding the given problem. Then, identify the issues to be addressed. Think of ideas and sketch a prototype on paper. Finally, show how it solves the problem and suggest improvements. You may use the answer sheets in either portrait or landscape mode. Follow the same mode throughout. Do NOT exceed 10 pages.

Using the Karmic Design Thinking (KDT) framework, complete the following:
1. Identify who you are designing for, and what is missing because people are never bored anymore. Explain why it matters now, and list the problems to solve. 2. Synthesize insights and articulate what core conflict users face and develop 2-3 How Might We questions that opens space for solution ideas. 3. Suggest 3-5 product ideas and then choose one primary concept. Explain how your product brings boredom back and how you would create an experience that is engaging because it is boring. Describe the trade-offs you would make. 4. Draw a simple sketch of the designed product or service (No visual polish needed, focus on clarity and flow.) 5. Briefly describe the iterations, and what success looks like. Suggest how you would measure “boredom achieved.”
Guidelines:
• What do you mean by “people experience boredom in a meaningful way”?
Boredom means allowing moments of “nothing much happening,” and intentional stillness. It does not mean a lack of purpose or repetitive monotony. The goal is to create space that may enable creativity, imagination, and happiness.
• What kind of product or service needs to be designed? It can be physical or digital, such as an app, device, system, process, or flow. Your design should clearly connect to the given problem.
• Who can you design for? You can choose any domain, and any target customers. Make reasonable assumptions about your target customers. Your approach should be human-centred.

  1. A

    I have answered this question in the offline paper

  2. B

    I have skipped this question

  3. C

    This question does not apply to me

Show answer

Correct answer

  • A

    I have answered this question in the offline paper

Question 2

+1 markOne correct option

Agile and Design Thinking share several characteristics that bridge product execution and user-centric problem-solving. Which of the following elements represent these shared characteristics?
1. Learn from the user experience 2. Prioritize comprehensive documentation before execution 3. Balance team efforts 4. Adhere strictly to a fixed, linear project scope 5. Understand the problem and engage in repeated improvement
Select the correct answer from the options below:

  1. A

    1, 2, and 3 only

  2. B

    1, 3, and 5 only

  3. C

    2, 4, and 5 only

  4. D

    1, 3, 4, and 5 only

Show answer

Correct answer

  • B

    1, 3, and 5 only

Question 3

+1 markOne correct option

Which of the following represents the correct chronological sequence of the standard phases in a project management lifecycle?

  1. A

    Planning → Initiating → Executing → Monitoring & Controlling → Closing

  2. B

    Initiating → Planning → Executing → Closing

  3. C

    Planning → Initiating → Executing → Closing

  4. D

    Planning → Executing → Initiating → Closing → Monitoring & Controlling

Show answer

Correct answer

  • B

    Initiating → Planning → Executing → Closing

Question 4

+1 markOne correct option

In KDT - Customer Journey Mapping (CJM), why is it critical to explicitly document the user's emotional state alongside their physical actions?

  1. A

    To construct a compelling fictional backstory for user personas to make stakeholder presentations more engaging.

  2. B

    To quantify the exact emotion during each task so the development team can optimize product development.

  3. C

    To identify friction, and moments of delight, revealing latent needs for design intervention.

  4. D

    To gather positive emotional narratives that can be directly extracted and used for social media marketing campaigns.

Show answer

Correct answer

  • C

    To identify friction, and moments of delight, revealing latent needs for design intervention.

Question 5

+1 markOne correct option

Which of the following tools and frameworks are used in combination during the Analyze phase of Karmic Design Thinking?
1. Multi-Why Analysis 2. Conflict of Interest mapping 3. IF-THEN-BUT framing 4. HMW questions 5. Multi-Way Analysis
Select the correct option using the codes given below:

  1. A

    1, 2, and 4 only

  2. B

    1, 2, 4, and 5 only

  3. C

    1, 2, 3, and 4 only

  4. D

    1, 2, 3, 4, and 5

Show answer

Correct answer

  • C

    1, 2, 3, and 4 only

Question 6

+1 markOne correct option

In the context of the Karmic Design Thinking process, what is the primary objective of "bulletproofing" before moving into full-scale prototype development?

  1. A

    To completely eliminate all potential risks and uncertainties associated with a proposed solution.

  2. B

    To strengthen preliminary analysis and solutions by rigorously evaluating their feasibility and desirability against real-world constraints.

  3. C

    To refine the visual aesthetics and surface-level appeal of a prototype to ensure high user engagement.

  4. D

    To accelerate the implementation phase by bypassing early-stage constraint analysis and obstacle identification.

Show answer

Correct answer

  • B

    To strengthen preliminary analysis and solutions by rigorously evaluating their feasibility and desirability against real-world constraints.

Question 7

+1 markOne correct option

In the context of the KDT process, the Test phase is primarily categorized as what type of thinking activity?

  1. A

    Divergent (creating many possible variations)

  2. B

    Convergent (evaluating and narrowing down to validate a solution)

  3. C

    Abstract (removing concrete constraints)

  4. D

    Linear (moving only forward without looking back)

Show answer

Correct answer

  • B

    Convergent (evaluating and narrowing down to validate a solution)

Question 8

+1 markOne correct option

Which of the following commercialization activities is/are essential to convert intellectual property into financial returns and market dominance?
1. Licensing 2. Enforcement
Select the correct option using the codes given below:

  1. A

    1 only

  2. B

    2 only

  3. C

    Both 1 and 2

  4. D

    Neither 1 nor 2

Show answer

Correct answer

  • C

    Both 1 and 2

Question 9

+1 markOne correct option

When embarking on website development, how does the choice of a specific site-building platform primarily impact the project lifecycle?

  1. A

    It strictly mandates which third-party marketing services must be integrated.

  2. B

    It guarantees the website’s automatic visibility and engagement on social media networks.

  3. C

    It independently determines the website's final organic ranking on search engines.

  4. D

    It influences the technical ease of use, built-in feature availability, and the limits of design customization.

Show answer

Correct answer

  • D

    It influences the technical ease of use, built-in feature availability, and the limits of design customization.

Question 10

+1 markOne correct option

A user interacts with an online ticketing app. They experience frustration during the complex seat-selection process, but checking out is incredibly smooth, and the app displays a delightful, celebratory animation upon securing the ticket. Based on Kahneman’s Peak-End Rule, how is the user most likely to remember the app?

  1. A

    They will only remember the frustration of seat selection because it happened first.

  2. B

    They will likely remember the experience positively due to the strong finish.

  3. C

    They will forget the experience entirely because it contained conflicting emotions.

  4. D

    They will judge the app purely on the load time of the initial page.

Show answer

Correct answer

  • B

    They will likely remember the experience positively due to the strong finish.

Question 11

+1 markOne correct option

A website built with "responsive design" will automatically adjust its layout and content based primarily on:

  1. A

    the user's internet connection speed.

  2. B

    the type of web browser being used.

  3. C

    the screen size of the user's device.

  4. D

    the operating system of the device.

Show answer

Correct answer

  • C

    the screen size of the user's device.

Question 12

+1 markOne correct option

An email application automatically detects the phrase "I have attached" in your email body. If you attempt to send the email without an actual file attached, a pop-up appears warning you. Which TRIZ principle does this feature could possibly demonstrate?

  1. A

    Preliminary Action

  2. B

    Segmentation

  3. C

    Inversion

  4. D

    Nested Doll

Show answer

Correct answer

  • A

    Preliminary Action

Question 13

+1 markOne correct option

An app developer spends ₹20,000 on a social media ad campaign. The campaign generates 500,000 impressions, 1,000 clicks, and 250 app installations. What is the Cost Per Install (CPI)?

  1. A

    ₹ 20

  2. B

    ₹ 40

  3. C

    ₹ 80

  4. D

    ₹ 200

Show answer

Correct answer

  • C

    ₹ 80

Question 14

+1 markOne correct option

A software development company creates a highly efficient, proprietary algorithm for routing delivery trucks. To maintain their competitive advantage, they decide not to publish the details of the algorithm, not to register it and restrict access to a few key employees with non-disclosure agreements (NDAs). This form of Intellectual Property protection is known as:

  1. A

    Copyright

  2. B

    Utility Patent

  3. C

    Trademark

  4. D

    Trade Secret

Show answer

Correct answer

  • D

    Trade Secret

Question 15

+1 markOne correct option

In the PRESENT method for effective storytelling and pitching, a narrative is structured around "Context, Conflict, and Solution." What is the specific purpose of the "Conflict" in this framework?

  1. A

    To criticize competitors' products aggressively

  2. B

    To outline internal team disagreements during development

  3. C

    To highlight the contradiction that makes the current situation untenable

  4. D

    To present the financial budget required to build the app

Show answer

Correct answer

  • C

    To highlight the contradiction that makes the current situation untenable

Question 16

+1 markOne correct option

This delicious, zero-waste "Scoff-ee Cup" (a play on the word meaning “to eat quickly”) eliminates the need for dishwashing and reduces plastic waste. Which TRIZ principle does this possibly represent?

  1. A

    Porous Materials

  2. B

    Taking Out

  3. C

    Discarding and Recovering

  4. D

    Beforehand Cushioning

Show answer

Correct answer

  • C

    Discarding and Recovering

Question 17

+1 markOne correct option

The phases of Karmic Design Thinking are linked to which foundational Buddhist teaching?

  1. A

    Chatursama Vadatvani

  2. B

    The Four Hindrances

  3. C

    The Four Noble Truths

  4. D

    The Fantastic Four

Show answer

Correct answer

  • C

    The Four Noble Truths

Question 18

+1 markOne correct option

A junior developer intern working at a large fintech corporation notices a flaw in how internal data is shared. During a weekend hackathon hosted by the company, she builds a prototype for a new internal tool to solve it and successfully pitches it to executives for company-wide rollout. This is a classic example of:

  1. A

    Apprenticeship

  2. B

    Intrapreneurship

  3. C

    Internship

  4. D

    Corporate entrepreneurship

Show answer

Correct answer

  • B

    Intrapreneurship

Question 19

+1 markOne correct option

State whether the following is true or false: “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 20

+1 markOne correct option

According to BIIG Leap discussed in the course, a newly developed prototype or feature is considered merely an "invention" and not “innovation” until it:

  1. A

    passes all technical and quality tests.

  2. B

    receives formal patent protection.

  3. C

    successfully reaches the customer.

  4. D

    gets final budget approval from management.

Show answer

Correct answer

  • C

    successfully reaches the customer.

Question 21

+1 markOne correct option

In what way can an alumnus of Design Thinking for Data-Driven App Development course continue to engage with Prof. Bala & Shyam? (Hint: Our course team wants to give you 1 free mark as a gesture of appreciation for completing this course! All the statements below are correct.)  [Select All as answer]
1. Joining as a Technical Lead Member in a startup, taking an active role in developing AI-powered tools that help companies innovate and bridge gaps in Intellectual Property. 2. Contributing to the creation of new courses that integrate Karmic Design Thinking and AI. 3. Applying for a TA position to build tutorials and guide project teams in bootcamps. 4. Joining them in community activities like language learning, Hapkido, Tabla, online baking classes, and creating podcasts.
Select the correct answer from the options below:

  1. A

    Only 1

  2. B

    Only 2

  3. C

    Only 3

  4. D

    All

Show answer

Correct answer

  • D

    All