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Design Thinking for Data-Driven App Development · End Term · 13 Sept 2026 · May 2026 term

Question 10: A user interacts with an online ticketing app. They expe…

Question 10

+1 markOne correct option

A user interacts with an online ticketing app. They experience frustration during the complex seat-selection process, but checking out is incredibly smooth, and the app displays a delightful, celebratory animation upon securing the ticket. Based on Kahneman’s Peak-End Rule, how is the user most likely to remember the app?

  1. A

    They will only remember the frustration of seat selection because it happened first.

  2. B

    They will likely remember the experience positively due to the strong finish.

  3. C

    They will forget the experience entirely because it contained conflicting emotions.

  4. D

    They will judge the app purely on the load time of the initial page.

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Correct answer

  • B

    They will likely remember the experience positively due to the strong finish.

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Question 10 of 21 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 13 Sept 2026, in the May 2026 term (Design Thinking 13 Sep 26). It carries 1 mark.

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