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Design Thinking for Data-Driven App Development · End Term · 13 Sept 2026 · May 2026 term

Question 4: In KDT - Customer Journey Mapping (CJM), why is it critic…

Question 4

+1 markOne correct option

In KDT - Customer Journey Mapping (CJM), why is it critical to explicitly document the user's emotional state alongside their physical actions?

  1. A

    To construct a compelling fictional backstory for user personas to make stakeholder presentations more engaging.

  2. B

    To quantify the exact emotion during each task so the development team can optimize product development.

  3. C

    To identify friction, and moments of delight, revealing latent needs for design intervention.

  4. D

    To gather positive emotional narratives that can be directly extracted and used for social media marketing campaigns.

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Correct answer

  • C

    To identify friction, and moments of delight, revealing latent needs for design intervention.

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Question 4 of 21 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 13 Sept 2026, in the May 2026 term (Design Thinking 13 Sep 26). It carries 1 mark.

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