Question 13
An app developer spends ₹20,000 on a social media ad campaign. The campaign generates 500,000 impressions, 1,000 clicks, and 250 app installations. What is the Cost Per Install (CPI)?
₹ 20
₹ 40
₹ 80
₹ 200
Question 13: An app developer spends ₹20,000 on a social media ad cam…
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Correct answer
₹ 80
Question 13 of 21 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 13 Sept 2026, in the May 2026 term (Design Thinking 13 Sep 26). It carries 1 mark.
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