Design Thinking End Term: 22 December 2024 (September 2024 term)

CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS/ COMPUTER.

I. Read the provided problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.

Instructions for Short Answer Responses:

• Step 0: Type/Write the QUESTION NUMBER on the computer/ answer sheets
• Step 1: Personas and Customer Journey Map (Type):
  • Personas: Include demographics, needs/challenges, and goals/motivations (2-3 sentences each).
  • Customer Journey Map: Include actions, thoughts, pain points/opportunities, and feelings (happy, neutral, sad). [Diagram not required]
  • Conclude with a list of problems observed.
• Step 2: Root Cause Analysis (Type):
  • Mention the top 3 observed problems.
  • Conduct a Multi-Why Analysis for each problem. (Type Why 1, Why 2, Why 3 and so on). [Diagram not required]
  • Use the ENV Model: Specify the key element, Name the focus areas, and State if it's high or low. [Diagram not required]
  • Desired Result: Identify what you aim to achieve.
• Step 3: Desired Results & Problem Questions (Type):
  • Clearly state the desired results.
  • Frame 2-3 'How Might We' questions to address the problems.
• Step 4: Brainstorm Ideas (Type):
  • List the top 5 ideas (limit to 20 words each).
• Step 5: Wireframe Sketches (Pen-Paper Only):
  • Sketch a minimum of 3 wireframes of the product/service/app.
• Step 6: Iteration & Future Improvements (Type):
  • Summarize how you will iterate and what you will do to improve or expand the solution for customers in the future. (100-150 words)

CHOOSE AND ATTEMPT ONLY ONE QUESTION.

1. A.

India's pet care market is growing and is expected to reach $7 billion by 2028. Think about a product that could capitalize on demand for this kind of service.
Constraint: The solution must be mobile-friendly and use viable technologies from today.

Design is done when you run out of time! (Designercize)

OR

1. B.

Design: A single-detail view and shopping cart view
For: A question paper generator
To Help: Faculty and course instructors
Constraint: All technologies/suggestions must be viable for use today.

Thanks! We'll need it!

Which of the following activities are typically part of the closing phase of a successful project life cycle?
1. Concluding all project activities
2. Administratively closing the project
3. Delivering the product or service to customers
4. Assessing project outcomes and team performance
5. Documenting best practices and lessons learned
6. Celebrating project success
Select the correct answer from the options below:

According to IBM's Design Thinking framework, what commitments must an enterprise make when combining design thinking with agile project management methodologies?
1. Design thinking is for the whole team, not just designers.
2. Helping teams understand the difference between design craft and design thinking. 3. Empowering teams to achieve customer-centred business objectives.
4. Design thinking must be practised on scattered innovation projects for broad change to happen.
Select the correct answer from the options below: