See the list of terms and definitions / explanation below and match them correctly in the given subquestions. Table matching terms (Lapsing ratio, MOUB %, Consideration set, CDJ, Zone of Tolerance) with definitions CDJ

(A) The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

(B) The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it

(C) The range where the performance is below optimal but not low enough for the customers to get very unhappy

(D) The percentage of consumers who use a brand as their main brand

(E) The set of brands that the consumer will consider buying or will be open to switching between

Market Research · End Term · 22 Dec 2024 · September 2024 term · Set QDB1

Question 4: See the list of terms and definitions / explanation below…

Question 4

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See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

CDJ

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase
B
The number of consumers who have tried a brand and then stopped using it divided by the total number who have tried it
C
The range where the performance is below optimal but not low enough for the customers to get very unhappy
D
The percentage of consumers who use a brand as their main brand
E
The set of brands that the consumer will consider buying or will be open to switching between

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Correct answer

A
The kind of study that traces a consumer’s process of purchase from the initial trigger to the actual purchase

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Question 4 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB3 22 Dec 2024). It carries 2 marks.

Question 4: See the list of terms and definitions / explanation below…

Question 4

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