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Market Research · End Term · 22 Dec 2024 · September 2024 term · Set QDB3

Question 13: The share of provision stores in the sale of a category?

Question 13

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The share of provision stores in the sale of a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 13 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB3 22 Dec 2024). It carries 2 marks.

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