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Market Research · End Term · 22 Dec 2024 · September 2024 term · Set QDB3

Question 4: See the list of terms and definitions / explanation below…

Question 4

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly in the given subquestions.

Systematic sampling

  1. A

    A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

  2. B

    The person who contributes the maximum money towards running the household

  3. C

    A method of sampling where the population is divided into clusters such that each cluster is heterogenous within itself, but every cluster is similar to the other clusters

  4. D

    Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

  5. E

    A method of sampling in which every nth element in the population is selected in the sample

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Correct answer

  • E

    A method of sampling in which every nth element in the population is selected in the sample

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Question 4 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB3 22 Dec 2024). It carries 2 marks.

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