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Market Research · End Term · 22 Dec 2024 · September 2024 term · Set QDB3

Question 16: The number of readers of a particular daily newspaper?

Question 16

+2 marksOne correct option

Which of the given syndicated studies gives the correct output?
Based on the above data, answer the given subquestions.

The number of readers of a particular daily newspaper?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • B

    Indian Readership Study

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Question 16 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB3 22 Dec 2024). It carries 2 marks.

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