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Market Research · End Term · 22 Dec 2024 · September 2024 term · Set QDB3

Question 8: Please see the situations and indicate which significance…

Question 8

+4 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the %age of triers for a brand before and after an ad campaign on TV

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • C

    Z test for proportions

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Question 8 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 22 Dec 2024, in the September 2024 term (IIT M DEGREE AN EXAM QDB3 22 Dec 2024). It carries 4 marks.

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